About us

“With You on Your Journey”

At SWFS Financial Group, we are proud to bring together the strengths of Sydney West Financial Services and Strategic Wealth Financial Services under one unified name and vision. Our rebrand marks a new chapter in our journey—one that reflects our growth, our evolving presence across Australia, and our unwavering commitment to delivering exceptional financial guidance.

SWFS stands for Support, Wisdom, Futuristic, and Sincerity—the core values that define who we are and how we serve. These principles guide every interaction, every strategy, and every solution we provide. Whether you're planning for retirement, growing your wealth, or navigating complex financial decisions, we’re here to support you with integrity and forward-thinking advice.

 With over 16 years of experience, we provide tailored financial solutions that grow with you. Whether you're planning for retirement, buying your first home, managing aged care needs, or simply seeking peace of mind, we’re here to help you make confident, informed decisions.

At SWFS Financial Group, we’re With You On Your Journey—helping you shape a secure and successful financial future, every step of the way.

With you on
your journey

At SWFS Financial Group we work with you along the way on life’s journey.

Whether you are starting a new job, getting married, starting a family, embarking on the trip of a lifetime or planning to enjoy your years after work, we can help.

Why we are different

EXCEPTIONAL PERSONAL SERVICE

Our focus is on listening, understanding, and caring about your concerns and providing you with an individual level of service.

ONGOING SUPPORT

Our friendly support team will support you throughout your journey with us and answer any questions you have along the way.

KNOWLEDGE AND EXPERIENCE

Our Financial Advisers are highly qualified and have the knowledge and experience necessary to focus on all your important financial matters.

KEEP YOU ON TRACK

We will keep you accountable along the way because we want you to stay on track to achieve your goals.

A HOLISTIC APPROACH

We want to understand exactly what you want to achieve in life and provide you with strategies to guide you towards your goals.

EASE AND CONVENIENCE

Deal with one company for your superannuation, investment, debt management, insurance and estate planning needs.

Our Process

What to expect – the 6 steps
While you have the right not to tell us personal information, if you don’t, the advice you receive may not be appropriate to your needs and your financial situation. When we meet we will take you through a 6-step process:

consultation

1

An initial consultation that allows us to find out..

An initial consultation that allows us to find out about each other.

collect-information

2

We will collect all the information we need from..

We will collect all the information we need from you (sometimes called ‘fact finding’).

goal-1

3

We will help you identify your goals and current financial..

We will help you identify your goals and current financial position. We normally do this at the same time as the ‘fact find’. We will consider the 7 building blocks or strategies (eg, tax, social security, estate planning etc), then develop and present you with written recommendations in a financial plan (called a Statement of Advice).

discuss

4

We will discuss the recommendations with..

We will discuss the recommendations with you and make sure you are comfortable and agree with them.

implement

5

We will implement the agreed recommendations..

We will implement the agreed recommendations.

financial-situation

6

We will periodically help you review your..

We will periodically help you review your objectives, financial situation and needs.

It is important to remember that you are in control and can decide whether to stop, change or continue at any stage of the process.

Tell your friends and family

Our business has grown through referrals by other professionals who want their clients to benefit from good financial advice and, by our own clients, who want the same for their friends, family and colleagues. So if you know of anyone who could also benefit from our services, please feel free to refer them to us, please don’t keep us a secret.

Calculators

These calculators are provided by ASIC’s Money Smart and are not provided, approved or endorsed by Akumin Financial Planning. They may provide a useful starting point but do not constitute expert, licensed financial advice, and should not be used as the basis for any financial decision. You can work with a qualified financial planner to develop a plan based on your personal situation. Contact us for advice tailored to your goals and needs.

Sydney West Financial Services place picture
5.0
Based on 36 reviews
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Leon Smith profile picture
Leon Smith
09:13 15 Jan 26
Glynis Rodrigues profile picture
Glynis Rodrigues
01:06 19 Nov 25
I could never ask for two best financial advisers Mr Matthew Tame and Lucia Belen Quiroz Munoz from SWFS Financial Group (Sydney West Financial Group).

Matt and Lucia, have the best professionalism, and customer service in their job and what they do.

The service i received from Matt and Lucia regarding my Super Fund Roll-over, Questions and Answers regarding my Age Pension. Has been so remarkable.

The patience, understanding, supportive and answering all my questions. I could not ask for any better advisers then Mr Matthew Tame and Lucia Belen Quiroz Munoz.

I will definitely not hesitate to recommend Matthew and Lucia to my family and friends, if they need assistance with their Superannuation and Age Pension entitlements.

Thank you Matther and Lucia for wonderful, informative and outstanding services you have provided for me.

Kind regards
Miss Glynis Ann (Nan) Rodrigues
Johnny McDermott profile picture
Johnny McDermott
20:58 01 Nov 25
Very happy with all the staff. Mathew is extremely knowledgeable with superannuation.
Barry Price profile picture
Barry Price
22:13 21 Sep 25
Always is exellent
Larissa Rapisardi profile picture
Larissa Rapisardi
05:33 26 Aug 25
Could not be happier with our financial advisor, we have been with her for several years and having her look after us has been the best financial decision we have made. If you need someone who is understanding, patient and with a wealth of knowledge, who will always take the time to pick up the phone and help with even the most minute issues. Thank you to a wonderful Jyoti and the team behind her. 5 stars
Donna Thompson profile picture
Donna Thompson
03:13 10 Aug 25
My financial adviser, Jyoti has been looking after me for many years now. Jyoti actually listens and seems to understand different people's needs and always manages to find a solution to whatever financial issues arise. I would recommend Jyoti and the SWFS Group.
Murtuza Patanwala profile picture
Murtuza Patanwala
02:45 08 Aug 25
Have been Sydney West Financial Services for more than 15 years and they have been like a family to us. They have been there with us and guiding us through every step of our journey and helping us achieve our goals. Shitij and team are honest and genuine, they have our best interest at heart and available whenever you need them.
Would recommend them to anyone looking for sound and grounded advice to secure your financial wellbeing.
Marilyn Chapman profile picture
Marilyn Chapman
03:20 14 Mar 25
Thank you Shitij, Stephanie, Matthew and the staff at Bella Vista office. Your assistance and professionalism over the many years we have been a client of SWFS has been very much appreciated and helpful to us during our working life and now retirement.
milan zec profile picture
milan zec
01:20 06 Mar 25
Our experience with SWFS has always been to the most satisfying experience always very polite and helpful.
Marie Scuderi profile picture
Marie Scuderi
23:41 12 Feb 25
Thanks Shitij and Matthew for helping us through the "super" work.
Helen Wallace profile picture
Helen Wallace
04:06 06 Feb 25
My relationship with SWFS have always been pleasant and positive. The staff are quietly efficient and thoughtful, kind and trustworthy. To me, trust is the most importantly factor when dealing with a financial advisor.
Karen Ford profile picture
Karen Ford
02:35 06 Dec 24
We have always had a wonderful experience with SWFS. The staff are very helpful, and it is always a pleasure in dealing with them.
Warren Johnson profile picture
Warren Johnson
22:29 29 Sep 24
Great team and very helpful advice. Shitij has managed our investments for years and recently helped us successfully navigate downsizing our home. Highly recommended.
Rob Hunter profile picture
Rob Hunter
10:38 04 Sep 24
We have been with SWFS for nearly a decade for transition to retirement and now retirement financial advice. Professional and knowledgeable advice provided with a high degree of personalization.
Highly recommended.
Pauline Donoghue profile picture
Pauline Donoghue
02:00 28 Aug 24
We have been with Sydney West Financial Services for almost 10 years now mainly dealing with Shitij Mann. I cannot recommend him and his team highly enough. He is a very intelligent person with a vast knowledge of the finance sector. His advice to us has been exceptional and has helped us to grow our wealth which without him we would not have been able to do. Thank you Shitij and your wonderful staff.
Richard Hammond profile picture
Richard Hammond
23:58 23 Aug 24
SWFS have been our financial advisors for many years. Their advice has enabled us to live comfortably in our retirement.
Joseph Stoakes profile picture
Joseph Stoakes
22:54 20 Aug 24
We have been dealing with SWFS for over 12 years and found the staff are very friendly and more importantly, very knowledgeable in their industry. We have been guided through the transitioning process from a working life to retirement seamlessly with SWFS restucturing our finances where we can now enjoy and live comfortably with the ability for our wealth to grow. We have recommeded SWFS to family and friends and they also speak highly of the services SWFS have offered them.
Chris Dracos profile picture
Chris Dracos
08:25 12 Aug 24
Helen Cresswell profile picture
Helen Cresswell
23:56 04 Aug 24
I have been with swfs for many years and have been very satisfied with the help I have received on many levels.It has been comforting for me to have personal contact with my advisors, Shitij Mann and Stephanie Middlebrook and more recently Angela Woo. They were always available if I needed help with my superannuation and this personal contact is something you don't always get in many super funds.
Stephanie has regularly provided me with advice and this has been backed with sound financial reasons and options so that I was able to play a part in any decision making that affected my super and my financial future wellbeing.
Charges have always been explained clearly and have always been well with the Government guidelines.
I am now in pension phase and the sound financial advice I have received has meant I have been able to live comfortably even after the death of my husband.
I have been with this firm through Superannuation planning, Retirement planning and now Estate planning and i am very satisfied that my interests have been uppermost throughout this process.
Rosemary Barber profile picture
Rosemary Barber
21:13 20 Jul 24
SWSFS have been our Financial Planners for many years. During this time we have found they always go beyond expectations to ensure we are kept up to date on what is happening with our account funds. Their support and advice during our transition to retirement made the experience easy! They keep us updated on economy changes and work with us to ensure our funds are safe. We would have no hesitation in recommending them to anyone looking for professional financial advice.
Christine profile picture
Christine
07:46 18 Jul 24
For over 10 years, Shitij Mann and his team at Sydney West Financial Services has been our trusted financial advisor. His professional and indepth advice in the Financial, Superannuation & Investments, Personal Wealth, just naming a few, is second to none. He doesn’t just provide advice, he genuinely cares about all his clients and family members and unlike others, takes the time to understand your needs and goals for the future.

Due to the expansion interstate and the huge expansion in the number of clients Shitij is servicing, Stephanie Middlebrook, then became our Planner with Shitij overseeing all the strategies. We were also very very happy with her services including her lovely and caring personality. She went on maternity leave last year and we now have Angela Wu, another brilliant Planner like Shitij and Stephanie.

I can’t recommend SWFS enough. I feel our financial goals would not be where they are today if not for Shitij and his team guiding us. Thank you very much, Shitij, Stephanie & Angela !

These clients have agreed to share their stories. Everyone’s situation is different, so their choices and outcomes will be different from yours. Consider your circumstances before deciding what's right for you.

Most Trusted Advisers

Overall practice satisfaction

8.5*

Adviser Trust! Score®

86 %

“Our plans are working and the team members we have dealt with are always helpful, professional and friendly.”

Strength of relationship

8.3*

Overall satisfaction with service

8.4*

Overall satisfaction with main adviser

8.7*

“SWFS Financial Group were great at explaining the processes to us, and very professional in implementing them.”

Instilling trust

8.8*

“SWFS Financial Group is very responsive to our needs and has a high standard of customer service. Our requests have always been carried out promptly and efficiently.”

*Score out of 10. Based on independent research conducted by The Beddoes Institute in August 2018 **www.mosttrustedadvisers.com

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